Daniel M. Becker Coordinator/Assistant Professor
Michael Mortensen Lecturer in Graphic Communications
Julie VonDerVellen Lecturer in Graphic Communications

Preparing Professionals One Student at a Time

Graphic Communication at Carroll University is an interdisciplinary major from the graphic communication, art, business, communication, computer science, and English programs.  This major is offered in conjunction with a required  120-hour internship and a capstone experience in which students independently create a real world project. The two minors offered within Graphic Communication are aimed toward students who plan to major in other academic programs and acknowledge the integrated usefulness of Graphic Communication within their major area of study.

Learning Outcomes for Graphic Communication

Upon graduation,  the graphic communication  student  will be able to:

1. Measurably demonstrate and apply a high competency working knowledge of various digital software applications and hardware components.
2. Measurably demonstrate and apply industry-standard graphic design principles as they pertain to various digital media vehicles.
3. Apply learning outcome skill sets to produce digital media projects for the purpose of communication  on behalf of client/audience  objectives.
4. Create communication-based creative solutions to effectively broadcast specific messages that utilize typography, color, digital photography,  images, digital video and print.
5. Utilizing historical documentation for reference, case studies for application, and examples of industry trends, students  will apply their skill set to create messages that communicate  across a variety of media.
6. Utilizing "real world" strategy, concept and application, students  will implement their skill set of technology, understanding of design theory, identification with audience, and association with various delivery methods to produce graphic communication  materials that best represent client goals.
7. Pay special attention  to and evaluate software and hardware capabilities, lifespan, and usefulness, which will guide them to an understanding of the role of graphic design management.
8. Participate in the writing of creative briefs, apply the dynamics of communication  practices, as well as investigate and understand the role of branding, marketing, and advertising.
9. Utilize website construction software and apply the appropriate  skill set to develop online portfolios and client-based solutions.
10. Develop the ability to think critically, to problem solve, and to generate creative solutions.

The graphic communication program has numerous offerings which teach students the use of various tools needed in graphic communication in the 21st century.  The art, business, computer science and communication programs use these tools to develop students' talents and the business program's courses cover the use of graphic communication in the world of organizations.  Each course within the curriculum uses the technology of the 21st century to achieve its objectives.

There are five emphases within graphic communication:

• The graphic design emphasis is for students interested in using their artistic bridging technology and graphic communication skills across a variety of media (print, web, new media, etc.). They may work as graphic artists, as web page designers or as desktop publishing professionals. Students may also consider a second major or a minor in computer science.
• The design management emphasis is for students who wish to evolve their graphic communication skills into management positions or start their own company. Students wishing to excel in this area may consider a second major or minor in business.
• The digital video production emphasis is for students who wish to pursue employment within the video, film or television work environments.  At the completion of the program, students will be proficient at video editing, audio editing, lighting, animation, green screen, storyboards, talent assessment, and marketing. Students must create and showcase a film reel portfolio of their work during their senior year.
• The print management emphasis is for students  wishing to enter the print industry and is a collaborative program with Waukesha County Technical College. The print management emphasis is based upon both the actual operation of print presses as well as design/management/business concepts.
• The web design emphasis is for students  who particularly wish to develop projects for placement on the World Wide Web. Students wishing to excel in this area may consider a second major or minor in business or computer science.

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