BUS 605 - Marketing Management

3 Hour(s)

This course provides students with the opportunity to learn about marketing and management concepts. Marketing is a ubiquitous part of our lives and its influence on our lives is increasing. Marketing techniques have been used in the profit sector for decades. Not-for-profit organizations have adopted marketing techniques out of necessity in the last two decades. At the end of the course students will be able to: Identify basic marketing concepts, terminology and practices, approach marketing from a system’s point of view, and analyze marketing problems using the case analysis method, and present findings and recommendations in oral and written forms.