BUS 674 - Data Analytics in Practice

3 Hour(s)

In this course, students will integrate learning from prior analytics courses by generating business intelligence. Business intelligence will be explored as a broad category of procedures, applications and technologies for gathering, storing, analyzing, sharing and providing access to data to help leaders make strategic business decisions. Emphasis will be given to applications in business, e.g., analyzing campaign returns, promotional yields, or tracking social media marketing; in sales, where business intelligence helps performing for sales analysis; and in application domains such as Customer Relationship Management (CRM) and e-commerce. Ethical, legal, and behavioral issues of Business Intelligence will be studied.

Prerequisite(s): BUS 610