Graphic Communication Major

Preparing Professionals One Student at a Time

Graphic Communication at Carroll University is an interdisciplinary major from the graphic communication, art, business, and computer science programs. This major is offered in conjunction with a required 120-hour internship and a capstone experience in which students independently create real world projects. The two minors offered within Graphic Communication are aimed toward students who plan to major in other academic programs and acknowledge the integrated usefulness of Graphic Communication within their major area of study.

Learning Outcomes for Graphic Communication

Upon graduation, the graphic communication student will be able to:

1. Measurably demonstrate and apply a high competency working knowledge of various digital software applications and equipment.
2. Measurably demonstrate and apply industry-standard graphic design principles as they pertain to various digital media vehicles.
3. Apply learning outcome skill sets to produce digital media projects for the purpose of communication on behalf of client/audience objectives.
4. Create communication-based creative solutions to effectively broadcast specific messages that utilize typography, color, digital photography, images, digital video and print.
5. Utilizing historical documentation for reference, case studies for application, and examples of industry trends, students will apply their skill set to create messages that communicate across a variety of media.
6. Utilizing “real world” strategy, concept and application, students will implement their skill set of technology, understanding of design theory, identification with audience, and association with various delivery methods to produce graphic communication materials that best represent client goals.
7. Participate in the writing of creative briefs, apply the dynamics of communication practices, as well as investigate and understand the role of branding, marketing, and advertising.
8. Utilize website construction software and apply the appropriate skill set to develop online portfolios and client-based solutions.
9. Develop the ability to think critically, to problem solve, and to generate creative solutions.

The graphic communication industry rapidly and continuously changes. This major has progressive offerings that teach students the use of myriad tools and methodologies needed to succeed in the industry for the 21st century. The graphic communication, art, business, and computer science programs combine to provide students with the latest advancements, information, and methodologies.