Jul 15, 2024  
2023-24 Undergraduate Catalog 
2023-24 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Major

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Steve Brewer Assistant Professor of Marketing (sbrewer@carrollu.edu)

A Carroll University Marketing major allows students to study all functional areas of business and then specialize further within the field of marketing. Students take courses in digital marketing, business to business marketing, promotion management, and market research as well as additional elective courses in marketing, and related fields such as commuication and psychology. They also work in internships for local businesses and get involved in the student chapter of the American Marketing Association. Students who major in Marketing are prepared for careers in growing areas such as digital marketing, branding, sales, and analytics. Graduates are hired by leading employers in the Midwest and nationwide to help build brands and serve customers in a global environment.

Assurance of Learning Goals

  1. Demonstrate Global Awareness
    To meet this goal, students will describe similarities and differences among cultures; demonstrate knowledge of and sensitivity to cultural values and issues; and assess how global markets impact business decision-making.
  2. Analyze Critically
    To meet this goal, students will demonstrate knowledge of the decision-making process; evaluate information for credibility and appropriateness; create and use appropriate quantitative analyses to inform decision making; and understand and describe the consequences that result from specific business decisions.
  3. Plan Strategically
    To meet this goal, students will formulate an organizational vision, mission, goals, and values; develop a business strategy; and critically evaluate and adjust business strategies.
  4. Communicate Effectively
    To meet this goal, students will effectively communicate orally; effectively communicate through writing reports, memos, and papers; and effectively communicate at the interpersonal level by working in teams on varying projects.


CMP 112  and CMP 114  satisfy the Bachelor of Science requirement. Students can also take BUS 114  in place of CMP 114 

Bachelor Of Science Requirements

The requirements for a Bachelor of Science degree are:


Each Major may have specific course sequencing requirements. For specific requirements, see “Required Support Courses” within each Major.

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