BUS 435 - Marketing Research

4 Hour(s)
Study of the research process as an aid to data analysis in marketing management. Emphasis on the planning of research and the gathering, quantitative analysis, and interpretation of information with emphasis on net based research and primary data collection.

FA only
Prerequisite(s): CMP 114 and BUS 301
Corequisite: CMP 114 can be taken as co-requisite