Marketing Major

Program Advisors:

Michael Levas, Associate Professor (mlevas@carrollu.edu)

Shaoqiong (Annie) Zhao, Assistant Professor (szhao@carrollu.edu)

A Carroll University Marketing major allows students to study all of the functional areas of business and then specialize further within the field of marketing. Students will take courses in business to business marketing, promotion management, and market research as well as additional elective courses in marketing. Students who major in Marketing are prepared for a variety of fulfilling and challenging careers with domestic and international organizations. These organizations need articulate, well-reasoning, effective leaders to help build their brands as they compete in a global environment.

Assurance of Learning Goals

1. Demonstrate Global Awareness
   To meet this goal, students will describe similarities and differences among cultures; demonstrate knowledge of and sensitivity to cultural values and issues; and assess how global markets impact business decision-making.
2. Analyze Critically
   To meet this goal, students will demonstrate knowledge of the decision-making process; evaluate information for credibility and appropriateness; create and use appropriate quantitative analyses to inform decision making; and understand and describe the consequences that result from specific business decisions.
3. Plan Strategically
   To meet this goal, students will formulate an organizational vision, mission, goals, and values; develop a business strategy; and critically evaluate and adjust business strategies.
4. Communicate Effectively
   To meet this goal, students will effectively communicate orally; effectively communicate through writing reports, memos, and papers; and effectively communicate at the interpersonal level by working in teams on varying projects.