Mar 28, 2024  
2021-22 Undergraduate Catalog 
    
2021-22 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 301 - Principles of Marketing


4 Hour(s)
The marketing process is analyzed as part of our socio-economic system that anticipates and satisfies consumer needs, adjusts to demand and sales, and procurement of goods and services. Topics include the marketing concept, new product development, channels of distribution, pricing, promotion and Internet marketing.

FA and SP
Prerequisite(s): sophomore standing



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