Mar 28, 2024  
2021-22 Undergraduate Catalog 
    
2021-22 Undergraduate Catalog [ARCHIVED CATALOG]

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PSY 228 - Consumer Behavior


4 Hour(s)
An applied psychology course focusing upon the behavior of the individual consumer. Concepts derived from perception, motivation, personality, learning and cognition are developed in the analysis of consumer decision-making. Theory and research in social media and on-line advertising is discussed.

SP, SU odd years
Prerequisite(s): PSY 101 



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