Jul 18, 2024  
2020-21 Undergraduate Catalog 
2020-21 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Major

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Program Advisors:

Michael Levas, Associate Professor (mlevas@carrollu.edu)

Steve Brewer, Program Advisor (sbrewer@carrollu.edu)

A Carroll University Marketing major allows students to study all of the functional areas of business and then specialize further within the field of marketing. Students will take courses in business to business marketing, promotion management, and market research as well as additional elective courses in marketing. Students who major in Marketing are prepared for a variety of fulfilling and challenging careers with domestic and international organizations. These organizations need articulate, well-reasoning, effective leaders to help build their brands as they compete in a global environment.

Assurance of Learning Goals

  1. Demonstrate Global Awareness
    To meet this goal, students will describe similarities and differences among cultures; demonstrate knowledge of and sensitivity to cultural values and issues; and assess how global markets impact business decision-making.
  2. Analyze Critically
    To meet this goal, students will demonstrate knowledge of the decision-making process; evaluate information for credibility and appropriateness; create and use appropriate quantitative analyses to inform decision making; and understand and describe the consequences that result from specific business decisions.
  3. Plan Strategically
    To meet this goal, students will formulate an organizational vision, mission, goals, and values; develop a business strategy; and critically evaluate and adjust business strategies.
  4. Communicate Effectively
    To meet this goal, students will effectively communicate orally; effectively communicate through writing reports, memos, and papers; and effectively communicate at the interpersonal level by working in teams on varying projects.


CMP 112  and CMP 114  satisfy the Bachelor of Science requirement. Students can also take BUS 114  in place of CMP 114 . BUS 114  will satisfy the CMP 114  requirement for the major and CMP 112  and BUS 114  satisfy the Bachelor of Science requirement.

Bachelor Of Science Requirements

The requirements for a Bachelor of Science degree are:


Each Major may have specific course sequencing requirements. For specific requirements, see “Required Support Courses” within each Major.

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