Jan 16, 2022  
2020-21 Undergraduate Catalog 
2020-21 Undergraduate Catalog [ARCHIVED CATALOG]

Sports Administration Major

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Stephen Dannhoff Senior Lecturer

The curriculum in sports administration is designed to prepare students for careers of leadership in the field of sports administration. During the course of study, sports administration students gain expertise for multi-faceted sports careers in the fields of facilities management, information technology, and front office administration. The program provides students the opportunity to garner knowledge and develop skills though coursework and mentorship experience within the sport industry.

Bachelor of Science

The Carroll University Sports Administration major will provide students with a knowledge, understanding, and appreciation of the sport industry that will provide career advancement opportunities. The tools and resources provided to the students will occur in a positive learning environment combining both theory and practice. In pursuit of our mission we will: Prepare students to critically analyze issues and problems related to the sports administration field; Ensure students are proficient in the outcome areas of personal and professional decision making, ethical and legal practices, practical and theoretical competence, and professional development; and Require students to acquire significant contact hours in an internship setting to enhance authentic learning.

Program Level Student Learning Outcomes

  1. Display an understanding of the managerial considerations involved in sports adminstration practice within a variety of professional settings.
  2. Display an understanding of how marketing principles may be effectively applied in a variety of sports adminstration settings, particularly as they pertain to ticket and sponsorship sales and customer service.
  3. Display an understanding of how public relations tactics such as news releases and community relations may be effectively employed in a variety of sports administration settings,
  4. Display an understanding of the financial dimensions of sports adminstration practice, including resource acquisition and budget considerations,
  5. Display an understanding of the economic dimensions of sports administration practice, particularly as it relates to public finance of sport and economic impact evaluations,
  6. Display an understanding of the ethical dimensions of sports administration practice and be able to make ethical decisions based on sound professional judgment,
  7. Display an understanding of the legal dimensions of sports administration practice and be able to apply legal theory such as contract law and tort law in various sports administration settings,
  8. Display an understanding of the key considerations involved in successful sports event and sports facility management,
  9. Display sound critical thinking skills that can be employed in sports administration settings,
  10. Display effective oral, written and interpersonal communication skills as required for successful sports administration practice,
  11. Display proficiency in employing technologies commonly utilized by sports administrators,
  12. Display proficiency in applying sports administration knowledge and related skills in an in-depth experiential learning assignment (i.e., internship).

Student Learning Goals

  1. Secure an understanding of how relevant administrative, marketing, public relations, economic, and financial theory are applicable to the various facets of sports administration practice
  2. Develop an understanding of and an appreciation for the psycho-social dimensions of sport and sports administration practice
  3. Gain an understanding of the ethical and legal dimensions of successful sports administration practice
  4. Develop critical thinking skills, particularly as they are relevant to successful sports administration practice
  5. Advance oral, written and interpersonal communication skills as necessary for successful sports administration practice
  6. Develop skills pertaining to the use of technology in sports administration
  7. Acquire relevant professional experience in which knowledge secured in sports administration classes is successfully applied in a sports management setting

Internship Requirements

  1. A minimum grade point average of 2.0 at the time of application for the internship.
  2. A minimum of 480 hours of actual work-related experience, preferably for an entire semester.
  3. The intern works under the guidance of experienced individuals/supervisors in the area of interest that has been pre-approved by the program.
  4. Periodic and final written reports about the work experiences, by both the intern and his/her supervisors, are submitted to the program.


Specific courses that require use of equipment and disposable supplies are assigned a course fee.

Bachelor of Science Requirements

The requirements for a Bachelor of Science degree are:


Each major may have specific course sequencing requirements. For specific requirements, see “Required Support Courses” within each major

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