BUS 400 - Digital and Social Media Marketing

4 Hour(s)
The internet changed the rules of traditional marketing and brought a new medium into the marketing field. In addition, recent events such as the popularity of social media continue to highlight the importance of the internet. As a business communications and transactions channel, the internet has achieved a stature equal to that of traditional broadcast and print media. This course will introduce you to the business uses of the internet through discussions of digital marketing theories, strategies, and tools.

FA only
Prerequisite(s): BUS 301