Jun 24, 2024  
2021-22 Undergraduate Catalog 
    
2021-22 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 435 - Marketing Research


4 Hour(s)
Study of the research process as an aid to data analysis in marketing management. Emphasis on the planning of research and the gathering, quantitative analysis, and interpretation of information with emphasis on net based research and primary data collection.

FA only
Prerequisite(s): CMP 114  and BUS 301 
Corequisite: CMP 114  can be taken as co-requisite



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